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Packaging for a new Drinking Culture: Low & No Alcohol
The rise of mindful drinking is changing more than what’s inside the bottle. It’s changing what consumers expect from the experience around it. The Low & No Alcohol category is evolving fast, with consumers looking for sophisticated taste, social occasions and premium experiences without compromising on style. Because drinking less doesn’t mean wanting less.
Italy · October 9, 2026
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From alcohol alternative to drink of choice
The Low & No Alcohol category is moving beyond the idea of an alcohol-free alternative.
Today, brands are creating drinks that consumers genuinely want to choose and packaging has a powerful role to play.
A distinctive bottle shape, a premium packaging, a sophisticated decoration, an elevated closure can all communicate value before the consumer has even tasted the product.
The result is packaging that creates a physical expression of the brand.
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Every detail can communicate quality and desirability before the first sip
SAME RITUAL. DIFFERENT OCCASION.
For established drinks brands, Low & No Alcohol also creates an opportunity to extend existing brand equity into new occasions. A familiar bottle shape, visual identity or signature packaging element can preserve recognition while introducing a new drinking experience.
NEW BRAND. FRESH APPROACH.
For emerging brands, flexibility is equally important. From stock bottles to customised solutions and fully bespoke designs, packaging can evolve alongside the brand by bringing new ideas to market quickly while building distinctiveness over time.
Thanks to the expertise of Studio One Eleven brands can turn packaging into a powerful expression of a new drinking culture.
Turn packaging into your competitive advantage
Today, choosing the right packaging is no longer just about finding a bottle that fits the product. It is about choosing a solution capable of communicating quality, identity, and new consumption occasions.
At Berlin Packaging, we combine design expertise, knowledge of different materials, decoration techniques, closure systems, and technical development to transform ideas into market-ready packaging solutions. From the initial idea to the finished packaging, we create solutions that help you products stand out and capture attention.
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Want to know more?
Glass is only one part of the picture.
From spout pouches and plastic bottles to aluminum cans and single-serve glasses, explore a wider range of packaging formats that open up new ways to present your product and best fit different performance and market needs.
Spout pouch
Plastic bottle
Aluminum can
Single-serve glass
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Let's start
a packaging project together
Do you have a Low & No Alcohol project?
Contact us and we'll help you create the best packaging solution for your brand.
Berlin Packaging EMEA
Feel free to contact us for questions about your packaging needs