HOLLAND & BARRETT
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Made to empower
Holland & Barrett is a famous British-based chain of health and wellness products with 1,300+ stores in 16 countries where consumers can buy vitamins, supplements, sports nutrition, natural beauty, gluten-free and vegan foods products.
They needed to make its range of PET packers more sustainable, and Berlin Packaging accepted the challenge of restyling it!
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What did we do?
The team has redesigned the bottle, changing it from round to an exclusive square shape. This “oblong packer” is made from clear 100% rPET (recycled PET)
All oblong packers share the same color and feature four separate labels instead of one
The packaging is finished with a durable metal closure embossed with the H&B logo
We offered 100% made in Europe packaging, and the manufacturing site is only 1 hour away from Holland & Barrett’s facility.
This packaging restyling marks an important step of Holland & Barrett towards sustainability. Thanks to their new packaging, Holland & Barret has reduced the plastic use by almost 500 tons per year since 2022.
As a packaging supplier, it’s crucial we educate our customers and help them become aware of sustainability and compliance with current and future regulations.