PXG Pharma
Elevating wellness with sustainable solutions
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A European Healthcare Innovator Seeking Premium Packaging
PXG Pharma GmbH, a subsidiary of the PHOENIX Group, is one of Europe’s leading providers of private label healthcare products. PXG specializes in the development, manufacturing, and marketing of nutritional supplements, medical devices, cosmetics, personal care products, and licensed pharmaceuticals, consistently delivering high quality and strong value
PXG’s mission is simple: turning ideas into impact. PXG creates healthcare solutions that matter, smart and affordable products tailored to the real needs of consumers. As part of the PHOENIX Group, PXG operates across 21 European markets with a portfolio of more than 400 products.
To bring this vision to life, they partnered with Berlin Packaging, collaborating closely to develop a solution that reflects the high‑end character and sustainable ethos of the OPTAMINS® brand.
The Challenge: Fast Delivery Without Compromising Quality
In March 2024, PXG Pharma contacted Berlin Packaging. The team was searching for packaging that delivered:
A premium appearance aligned with their sleek, modern brand
High‑quality materials that express trust and innovation
Sustainable solutions, specifically rPET
A packaging system suitable for capsules and future tablet formats
Custom branding features, including embossed metal lids
Full visual harmony across the entire product line
The timeline was ambitious: with a summer 2025 launch planned, all packaging elements needed to be developed quickly, without compromising quality or design.
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Our Solution: A Premium rPET Jar With a Custom‑Embossed Metal Lid
rPET Jar — Sustainable and Elegant
Made from 30% recycled PET
Crafted with a modern, refined silhouette
Premium tactile feel
Custom coloration matched to brand specifications
Custom Metal Closure With Embossed Branding
Sophisticated metal lid
Bespoke embossed logo to elevate brand identity
Consistent, high‑precision production
Result: Packaging that communicates OPTAMINS®’ value and premium positioning before the consumer even reads the label.
The Result: A Successful European Launch
OPTAMINS® launched in summer 2025, supported by PXG Pharma’s marketing initiatives. Today, the line is sold in Pharmacies across Europe and European pharmacy e‑commerce stores.
The brand has already shown strong commercial performance and positive consumer reactions.
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