HOLLAND & BARRETT
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Made to empower
Holland & Barrett is a famous British-based chain of health and wellness products with 1,300+ stores in 16 countries where consumers can buy vitamins, supplements, sports nutrition, natural beauty, gluten-free and vegan foods products.
They needed to add sustainability features to their range of PET packers and Berlin Packaging accepted the challenge.
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What did we do?
The team has redesigned the bottle, changing it from round to an exclusive square shape. This “oblong packer” is made from clear fully recycled PET.
All oblong packers share the same color and feature four separate labels instead of one
The packaging is finished with a durable metal closure embossed with the H&B logo
We offered 100% made in Europe packaging, and the manufacturing site is only 1 hour away from Holland & Barrett’s facility.
This packaging restyling marks an important step of Holland & Barrett towards sustainability. Thanks to their new packaging, Holland & Barret has reduced the plastic use by almost 500 tons per year since 2022.
As a packaging supplier, it’s crucial we educate our customers and help them better understand sustainability and comply with current and upcoming regulatory requirements.