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BALR HEXAGON
A custom-made packaging solution to redesign the whole fragrance packaging collection of BALR.
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BESPOKE PROJECT
BALR is an international luxury brand known for its high-end products from apparel to fragrances for men and women. It's the embodiment of a modern brand: aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream.
Our team worked closely with Signature Beauty to redesign the packaging of all the Eau de Parfum of BALR Hexagon collection, making them more functional: the collection is made of 3 fragrances for men and 3 for women plus the limited edition Reflect for men. All come in 30 ml, 50 ml, 100 ml size bottles and the 5 ml travel size as well.
CUSTOM DESIGN
The primary packaging is in glass and is characterized by the BALR iconic hexagonal shape which is also reflected in the design of the spray button. This has been recreated through an overshell plastic that covers the entire bottle and it gives the pack a sporty yet elegant touch.
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HIGH-END FRAGRANCE COLLECTION
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SECONDARY PACKAGING
We also designed the secondary packaging of BALR fragrances and, for such a luxury brand, we could not but use special papers.
For the Reflect secondary packaging a holographic paper combined with a metallic screen printing was chosen. Then, a very particular interior has been studied to protect the holographic hot stamping on the bottle itself... The result is definitely “limited edition”!