)
ROSAE BY BODEGAS ARZUAGA
A new bespoke design packaging for Bodegas Arzuaga's rosé wine.
)
Reinterpreting the bottle's body with a customized, impactful design
Our client Bodegas Arzuaga wanted to launch a new bottle for their rosé wine. They were looking to change its style to a customized one that retained its essence and added new features, as well as giving users a new experience.
To do this, they commissioned Studio One Eleven in Spain, which designed a reinterpretation of the bottle’s body by adding vertical bas-relief lines that evoke the original screen-printed design, delivering a unique visual and tactile experience.
Our designers changed the shape of the base of the bottle to a more impactful design, with a tapered profile and a sharp connection between the shoulder and neck of the bottle.
The shoulder of the bottle is also embellished with the embossed logo of the winery.
Bodegas Arzuaga’s trust in Berlin Packaging is the result of a long partnership over the years. This is the first customised project that has been developed and the client is extremely satisfied with the result. Music to our ears!