NEWSHA MEN
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NEWSHA Men campaign – different range, various materials, same brand, another success.
NEWSHA is a high quality brand, exclusive, well thought out and has a product range made of carefully selected natural ingredients and focused on the essention of the products. NEWSHA products are there to create the wow-effect for you, they are high quality and unique in many ways.
NEWSHA has already been our customer since the very beginning, so we already have a longterm partnership together. We had the opportunity to develop the first NEWSHA Woman hair care and styling range. After great success it was time to renew this rang to a NEWSHA 2.0 range. Again it was a great success. What still was missing was a NEWSHA range especially for men.
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The new NEWSHA Men range offers for all men the perfect care and reliable styling. The products give men the opportunity to point out their character and look, but also to reinvent yourself. This range consists six products: two kinds of shampoo, care & style cream, serum, wax and paste.
It was important that the packaging for this men range would match the excisting line for woman, but also had a masculine appearance. Because the woman packaging was such successful, they choose to not differ it too much. We designed the packaging for all the six products in this men range.
NEWSHA chose a dark grey packaging made out of HDPE, PP and glass. Because the six product packaging are made out of different materials, the challenge is to make sure all packaging fits together. To keep it in line with the woman range, we worked with beautiful bronze aluminum accents. This combination give the line a luxury and modern look. The only thing where the man range differs from the woman line is the aluminum closures that are used for the wax and paste jars. All NEWSHA lines are printed and not labelled, which give an even more luxurious look.
The NEWSHA men line is launched on an exhibition and the response from the market was already very positive. The new products will be available soon on www.newsha.com and it already looks like another great success!
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