LILOOMI

Liloomi – a world where sustainability is the rule

Liloomi’s view is that we don’t need so many single use plastics in our life. Their name is also deeply connected with this purpose: Liloomi – little ocean. Umi is ocean in Japanese, so they adjusted the combo little + umi. Their vision is: a world where sustainability is the rule.  That’s why they started with their refill household products: multi cleaner, bathroom cleaner, glass and mirror cleaner. The refill product is a powder that you put in your empty bottle, add water and there is your refill.

Liloomi asked us to help them with their idea. They needed someone with experience in the packaging world. Right from the start of the project we had a look together at the packaging possibilities for PET, glass and aluminum. The packaging needed to be transparent, so it’s visible when the packaging is empty and how much water to add to the refill. This meant that aluminum was no option. They preferred glass and plastic packaging for different products. We’ve made several packaging, material and color proposals for a fitting combination. Based on their mood board we made improvements in our proposal and finally Liloomi made their choice.

They chose 2 sizes PET bottles, the 500ml and 300ml. They are made from 100% RPET with an all-over mat lacquer. The glass bottle is a 250ml with also an all-over mat lacquer. The neck finishes are all 28-410, as they need to be wide enough to add the refill powder to the bottle. The sprayer and pump are both made from PP and are matt black. The artwork for the bottles was done by Liloomi themselves. They wanted a new, fresh and playful look and we supported them with the finetuning. We made the design print-ready and arranged the final printing for Liloomi.