)
ININUM
Revolutioning the perfume industry with a game changing smart fragrance device
)
Welcome to the future
We are honored to have partnered with ININUM in its quest to combine the ancient art of perfumery with pioneering fragrance technology. The result is the first-ever AI-powered smart fragrance device. Awarded “Most Innovative Perfume Product of 2021” by Luxe Life Magazine, ININUM has reinvented fragrance as we know it. With 100 scents in one bottle, it is the ultimate perfume personalization in the palm of your hand.
PERFUME REINVENTED
)
)
)
)
)
BRANDING
Our team was tasked with designing the custom device, which contains the innovative patented perfume technology featuring fragrances created by maestro Dominique Moellhausen. ININUM’s bottle is cleverly designed, with replaceable and recyclable perfume cartridges, allowing the user to keep the fragrance device for life.
In addition to design ININUM’s primary and secondary packaging, we were in charge of the branding too – from the logo’s conception to designing marketing collateral. ININUM is the latest 360º custom project in Berlin Packaging portfolio, a collaboration we are very proud of!