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TAYLOR'S PORT
Une bouteille sur mesure pour exprimer l'identité d'une marque historique.
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The Globe: A Port Bottle with History, Redesigned for the Present
We are pleased to present “The Globe”, the latest custom bottle development created in collaboration with our client Quinta & Vineyard Bottlers (Portugal) for the prestigious Taylor’s Port brand. This project marks the fourth exclusive design in Taylor’s Historic Collection, a series of limited editions that pay tribute to wine bottles from past centuries.
Led by our Studio One Eleven, this new edition highlights our expertise in reinterpreting historical packaging with a contemporary focus, maintaining authenticity while meeting today’s functional and branding needs.
Inspiration from the 17th Century
“The Globe” is inspired by the iconic English spherical bottles from the mid-17th century, known as “shaft and globe”. These hand-blown bottles, characterized by their round body and narrow neck, were pioneers in the evolution of wine packaging, offering greater durability for more demanding use. They were manufactured in coal-fired furnaces, which reached higher temperatures than traditional wood-fired kilns, enabling the production of thicker, higher-quality glass.
These historical bottles predated the shorter-necked, flattened “onion” bottles that were commonly used around the time Taylor’s was founded in 1692.
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A Faithful Redesign, Adapted to the Present
The design team at our Studio One Eleven in Milan was entrusted with the creative and technical development of the new bottle using an original hand-blown antique bottle as a reference provided by the client. Using this historical piece, the team worked on a redesign that would maintain its aesthetic and legacy while making it functional for modern use.
The new design has been carefully adapted to hold 750 ml of Port wine, featuring a circular label area on the back and incorporating the Taylor’s logo embossed on the shoulder of the bottle.
Design, History, and Brand Value
Each edition of Taylor’s Historic Collection is more than just packaging, it is a journey into the past, a collector’s item, and a testament to the brand’s dedication to excellence, tradition, and innovation. In “The Globe” our Studio One Eleven brought together wine heritage, glass craftsmanship and strategic creativity to deliver a product that embodies the identity of one of the most iconic Port houses.
You can learn more about this bottle and previous editions of the Historic Collection on the Taylor’s Port website.