HOLLAND & BARRETT
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Made to empower
Holland & Barrett is a famous British-based chain of health and wellness products with 1,300+ stores in 16 countries where consumers can buy vitamins, supplements, sports nutrition, natural beauty, gluten-free and vegan foods products.
They needed to make its range of PET packers more sustainable, and Berlin Packaging accepted the challenge of restyling it!
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What did we do?
The team restyled the bottle, transforming it from round to exclusive square-shaped. Now it is in clear 100% rPET (recycled PET)
All the bottles are of the same colour and have 4 separate labels instead of one
The packaging was completed with a sustainable metal capsule with H&B logo
We offered 100% made in Europe packaging, and the manufacturing site is only 1 hour away from Holland & Barrett’s facility.
This packaging restyling marks an important step of Holland&Barrett towards sustainability. Thanks to this new bottle, Holland & Barret has reduced the plastic use by almost 500 tons per year since 2022.
As a packaging supplier, it’s crucial we educate our customers and help them become aware of sustainability and compliance with current and future regulations.