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GRANGER GENEPY NATURE
ELEVATING AN ALPINE ICON THROUGH BESPOKE GLASS
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A bespoke glass packaging design for a premium Alpine spirit
The new custom bottle for Granger Genepy shows how packaging design for spirits can enhance brand identity, tactile perception, and shelf presence, while preserving visual continuity.
Studio One Eleven partnered with Distilleria Erboristica Alpina, an Italian distillery renowned for its premium Alpine liqueurs, to design the bottle for Granger Genepy Nature. The objective was to express and elevate the identity of this iconic Alpine herbal liqueur, made from Artemisia (Genepy) and appreciated for its intense aromatic profile, digestive properties, and deep connection to mountain culture.
PACKAGING DESIGN AS A STRATEGIC BRAND ASSET
In the spirits market, packaging design plays a crucial role in how a product is perceived, recognized, and remembered.
This project focused on developing a bespoke design able to visually express the authenticity of Granger Genepy Nature while introducing a more distinctive and premium container.
The new packaging design enhances:
• Brand recognition
• Perceived value
• Coherence between bottle shape and label
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The perfect custom Packaging Solution
The previous packaging relied on a standard bottle format. Studio One Eleven was able to present several customization solutions together with the development of a completely new design: the Monolyth bottle that fully met the customer’s expectations. The transition from a standard bottle to a bespoke design allowed the brand to create a stronger and more recognizable identity.
This evolution made it possible to:
• Move beyond generic market solutions
• Introduce custom glass features
• Transform the bottle into a brand signature
A clear example of how bespoke design adds strategic value to spirits packaging.
The MONOLYTH Bottle: Bespoke Design Built Around the Label
The Monolyth bottle is a truly distinctive design, enhanced with embossed details and designed to further elevate the authority and excellence of the historical Genepy product.
This design harmoniously complements the shape of the wide front label, whose outline is echoed by the curvature of the bottle shoulders.
The rectangular-section sides host the embossed “Granger” lettering, strategically protected by a slight body taper to ensure full line compatibility. The result is a custom bottle where every detail is intentional, functional, and brand‑driven.
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