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Marks & Spencer
Custom designed primary packaging for the launch of the new Autograph Infinite.
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BESPOKE GLASS PACKAGING FOR AUTOGRAPH INFINITE EAU DE TOILETTE.
We have a well-established partnership with Marks & Spencer for the supply of standard fragrance bottles and skincare packaging. We are also well known to the brand for our capabilities in offering a bespoke design and tooling service. For the launch of Autograph Infinite fragrance, we supplied both the bespoke glass bottle and unique closure that reflected the style and vibrancy of the perfume.
When Marks & Spencer were looking to create their newest fragrance, they were looking for a packaging that could match the quality of products synonymous with the M&S brand. The brief for Autograph Infinite was a 2-dimensional concept board and we were asked to convey our interpretation of the shape they required for this unique glass fragrance bottle by means of a 3-dimensional model backed up with a realistic cost breakdown and the technical and commercial support required from today’s suppliers.
A foil design for the product name to be applied to the graduated spray coating was proposed. For the finishing touch, working cap specifications were also discussed to a very detailed level including final weight, and inner and outer dimensions, to ensure a consistent fit whilst in the manufacturing environment and guarantee perfect presentation to the customer upon opening.