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PackConnect 2026
A sincere thank you to everyone who attended PackConnect 2026! Your participation, insights and engagement made the event a great success. It was inspiring to see so many meaningful conversations, valuable connections and forward-thinking ideas come to life in one place.
Netherlands · 4 June 2026
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Where Ideas Meet and Packaging Innovation Begins
Our team at Berlin Packaging Netherlands had the pleasure of welcoming industry professionals, partners and clients on the 4th June 2026 for a day centered around conversation, collaboration and the exchange of ideas in the packaging industry.
This exclusive event created the perfect setting for open dialogue among experts across the packaging industry, encouraging meaningful discussions and fresh perspectives.
Throughout the day, conversations focused on the future of packaging, covering key topics such as sustainable materials, circular packaging solutions, innovative design and neuromarketing. Attendees engaged in forward-thinking discussions around inspiring success stories, new trends and materials and opportunities for collaboration in a rapidly changing market.
PackConnect 2026 demonstrated the power of connection showing how sharing ideas and working together can drive innovation and shape smarter, more sustainable packaging solutions for the future.
- 10BREAKOUT SESSIONSFrom sustainability and neuromarketing to product design and regulatory trends, our sessions offered valuable insights for professionals across the field.
- 6MARKETS REPRESENTEDHeathcare, Personal Care, Food & Beverage, Flexibles, Industrial and Dangerus Goods.
- +180ATTENDEESAmong industry professionals, valued partners, and loyal clients
- +1000IDEAS SHAREDThe exchange of ideas was constant, nurturing new perspectives and triggering new collaborations throughout the day.
Plenary Speakers
We kicked off the day with our plenary speakers, bringing together leading experts from the packaging and retail industries, who set the tone through a series of impactful keynote presentations.
The sessions covered key topics such as packaging innovation, sustainable packaging solutions, EMEA packaging trends, and consumer behavior insights. Together, they highlighted the growing importance of data-driven strategies, evolving regulatory landscapes, and customer-centric approaches within today’s fast-changing global packaging market.
Marlieke Evers from Albert Heijn
Marlieke Evers shared valuable insights into the AH Care Line and its role in strengthening customer engagement and brand loyalty. The session highlighted how thoughtful product development, clear retail positioning, and a strong focus on consumer needs helped build a more meaningful connection with shoppers. Attendees gained a deeper understanding of how retail brands can drive growth by aligning innovation with everyday consumer expectations.
Martin de Munnik from Neurensics
Martin de Munnik explored the power of brain science and neuromarketing, and how these disciplines continued to influence and shape the future of packaging design. The session demonstrated how neuroscience insights translated into practical strategies that captured attention and guided consumer decision-making. Participants discovered how data-driven creativity could be applied to develop more effective, engaging, and impactful packaging solutions.
Balaji Jayaseelan from Studio One Eleven
Balaji Jayaseelan presented key updates on the Packaging and Packaging Waste Regulation (PPWR) and its impact on the packaging industry. The session provided a clear overview of regulatory developments and explained how businesses could adapt their packaging strategies to remain compliant and competitive. Attendees gained practical insights into navigating sustainability requirements while continuing to innovate and deliver future-ready packaging solutions.
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Breakout Sessions
Throughout the day, attendees had the opportunity to join two rounds of breakout sessions covering a wide range of topics.
From neuromarketing in packaging and the future of battery safety to beauty packaging trends and advancements in women’s health, each session offered practical insights and fresh perspectives. The discussions also emphasized sustainability, safety, and the increasing role of flexible and specialized packaging solutions in meeting modern demands.
Beauty Club by Andrea Ucchino
Participants explored our newest packaging innovations for beauty and personal care, shaped by the creative vision of Andrea Ucchino, Design Director EMEA at Berlin Packaging. They discovered how design, functionality, and brand storytelling came together to create packaging solutions that stood out and elevated the overall consumer experience.
The new standard in women's health by Vivian Reijs
With over 14 years of expertise, Vivian founded Viv Support to create science‑based formulas designed specifically for women. During the session, she shared her entrepreneurial journey and explained how her mission led her to build a brand that supports women’s health at every stage of life.
Neuromarketing Secrets in Packaging by Martin de Munnik
Attendees explored the world of neuromarketing in packaging with Martin de Munnik and learned how subconscious cues, psychology, and design influenced consumer behavior. The session highlighted how smart packaging decisions captured attention, triggered emotion, and ultimately drove stronger purchase intent.
Future of battery safety by Feye Hoekstra
In this session, Feye Hoekstra (TNO Powertrains) presented insights into lithium‑battery safety and the early detection of risks such as thermal runaway. Participants learned how research, real‑world testing, smart battery systems, and advanced sensor technologies were improving safety and sustainability.
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Closing the loop by Rob van Broekhoven
Rob van Broekhoven, Manager Ticket Service Benelux at SCHÜTZ, explained how the company was transforming packaging processes through its integrated approach. He highlighted how combining collection, reconditioning, recycling, and supply into one system helped businesses improve efficiency, simplify operations, and move toward a more circular and sustainable packaging model.
A unique approach to quality by Andrew Smith
Participants discovered a distinctive perspective on quality in packaging with Andrew Smith from Berlin Packaging. The session showed how attention to detail, material selection, and craftsmanship came together to create packaging solutions that delivered consistency, excellence, and long‑term brand value.
The power of Flexible Packaging by Frank Pieterse
Flexibles experts explored the latest trends in packaging, including high‑performance mono‑materials and recyclable pouch formats. The session demonstrated how smart material choices and innovative design approaches drove sustainability, improved efficiency, and strengthened brand differentiation.
Safe lithium battery packaging solutions by Roel van Veen
Roel van Veen (Lithium Safety Solutions) discussed the safe storage and transport of lithium batteries and guided participants through the development of the certified BUNCKER® solution. The session provided practical, tested insights while highlighting future‑focused approaches to battery safety in packaging.
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Relive PackConnect 2026
Our unforgettable event may be over, but the memories live on!
Watch the official after-movie and browse through our photo gallery to experience the energy, excitement, and unforgettable moments all over again.
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