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CRISTIANO RONALDO
A bespoke design project for Cristiano Ronaldo Origins.
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CR7 Origins
Full Turnkey Project
Eden Parfums turned to Berlin Packaging for the packaging of Cristiano Ronaldo Origins eau de toilette. The bespoke design of the primary packaging required meticulous precision, as it features an interlocking spray capsule: this intersection of glass and plastic is truly perfect.
CR7 Origins’ packaging was fully custom-made in three capacities: 100, 50 and 30 ml. The fragrance is presented in a revealing glass bottle featuring a single metallic plate forming the eternal number and a unique spray through cap. This project was very challenging, due to the optimization of the components’ ratio among the different capacities, yet the result is top-notch: a beautiful bottle which is both elegant and sporty at the same time.
SECONDARY PACKAGING
We were also in charge of Cristiano Ronaldo Origins’ secondary packaging: a matte coated paper folding box, to which a silver lamination was applied. Both the number 7 and Cristiano Ronaldo’s portrait have an embossed effect to make them stand out. Finally, the secondary packaging’s interior was constructed in such a way that the metallization does not rub on the walls of the box so the packaging is not damaged during transport.
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