SOUTHERN DUTCH BBQ
PACKAGING A WINNING BBQ BRAND
From championship BBQ competitions to a successful retail brand, Southern Dutch BBQ partnered with Berlin Packaging to bring its growing range of rubs and sauces to market. Together, we selected packaging solutions that help create a consistent brand identity while standing out in the competitive BBQ market.
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TURNING A PASSION INTO A BRAND
The founders of Southern Dutch BBQ built their reputation through BBQ competitions across Europe and the United States, earning awards with their rubs and seasonings. As their success grew, they decided to launch their own product range and started looking for a packaging partner that could help bring their ideas to life. Today, their assortment includes:
Five different rubs
A finishing dust
Their popular Original BBQ Sauce
FINDING THE RIGHT PACKAGING SOLUTION
Working closely with Berlin Packaging, Southern Dutch BBQ explored various packaging options for both seasonings and sauces. For the rubs and finishing dust, they selected the Epsilon Square Jar 300 ml with 63-400 neck finish, combined with a black PP flapper cap with liner.
For the sauce range, they wanted something less conventional than the standard BBQ bottle. After reviewing several concepts, they chose the 500 ml Petpacker bottle with 45-400 neck finish, paired with black smooth and ribbed closures, giving the product range a distinctive appearance on the shelf.
After eight years using this packaging format for their sauce, Southern Dutch BBQ decided it was time for a change. The sauce range was transitioned to the 355 ml Nectar bottle in clear PET with a 38-400 neck finish. This new packaging solution offers a fresh look while maintaining the quality and convenience customers expect from the brand.
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SUPPORTING GROWTH THROUGH PARTNERSHIP
Since launching the brand in 2018, Southern Dutch BBQ has expanded its presence through BBQ specialty stores, online retailers and its own webshop. Their award-winning rubs and sauces have gained recognition among BBQ enthusiasts, including at international competitions. The combination of quality products and distinctive packaging has helped create a recognizable brand identity that stands out both in-store and online.