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ININUM
AI-Powered Smart Fragrance Device for a Personalized Scent Experience
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Where fragrance, technology and design come together
Berlin Packaging partnered with ININUM to bring together the art of perfumery, digital technology and product design in a distinctive smart fragrance device.
Powered by AI, ININUM transforms fragrance into a highly personalized and dynamic experience. Through interchangeable fragrance pods, app-controlled blending and AI-powered recommendations, users can create their own scent combinations in real time, save their favorites and explore different fragrance options within one portable device.
A concept that brings different worlds together — from fragrance and beauty to technology, fashion and interior design — creating a new way to experience perfume.
Fragrance reinvented
Designed to offer a new level of personalization, making the fragrance experience more personal and dynamict, ININUM device combines multiple fragrance possibilities within a single system.
Its interchangeable fragrance pods allow users to explore different combinations while keeping the same device over time.
Connected to the ININUM app, the system enables controlled fragrance blending and uses artificial intelligence to recommend scent combinations based on individual preferences.
A single device can therefore offer multiple fragrance possibilities, giving users greater freedom to create and adapt their scent experience.
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From smart device to complete packaging experience
The collaboration between Berlin Packaging and ININUM went beyond the development of the fragrance device.
The project included the device, primary and secondary packaging and brand identity, creating a consistent experience across product, packaging and communication.
Behind the development is Studio One Eleven, Berlin Packaging’s design and innovation engine, combining expertise in industrial design, engineering and innovation to bring together the technological, functional and aesthetic elements of the system.
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Award-winning beauty tech design
The ININUM smart fragrance device has gained international recognition for its combination of fragrance innovation, product design and digital technology.
After receiving a Gold Pentaward in 2022, the project was awarded a 2026 Formes de Luxe Award in the Beauty Tech category, recognizing an innovative approach to the future of the fragrance experience.
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