MIFFY
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Miffy– a special shape packaging
In 1955, Miffy was created by Dick Bruna, the famous author of numerous children’s books featuring the bunny. It all began in the Netherlands with ‘Nijntje,’ as she is known there. Nowadays, Miffy is recognized worldwide. She appeals to children all over the world, who identify with Miffy and her adventures. However, Miffy’s fame extends beyond her books; there is a wide range of merchandise products available everywhere.
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This is how our customer approached us with this project. They were establishing a line of Miffy Personal Care products and needed a packaging partner. The challenge in this project was that the packaging had to be in the shape of Miffy. Working together with Studio One Eleven and our customer, we designed the bottles in the perfect shape.
The packaging is produced in four different colors, with each color representing a specific product: white for shampoo, green for bath foam, and blue and pink for the boy and girl versions of the washing gel. All bottles have a capacity of 250 ml.
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