LE RUB
BETTER SUNCARE, BETTER SKINCARE
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EXPANDING THE WORLD OF SUNCARE
Le Rub, a premium suncare and skincare brand committed to “doing no harm to our planet,” stands for better suncare and better skincare. To strengthen its product portfolio, Le Rub set out to expand beyond traditional sunscreen tubes by introducing two new products: a sunscreen mist and a sunscreen oil.
Their vision was clear—use aluminum bottles for their environmental benefits, durability, and compatibility with the formulas. Timing was critical, as the packaging needed to be ready quickly to meet launch deadlines.
FROM VISION TO DESIGN
After reconnecting with Berlin Packaging, Le Rub partnered with us to bring this vision to life. The choice of aluminum was made early, driven by sustainability and product compatibility. From there, we collaborated closely with their team to finalize the shape, size, and shoulder design of the bottles—an important detail that aligns with the aesthetic of their existing tubes.
Le Rub provided its own design, including the signature orange color, which had to match perfectly with the rest of the range. Thanks to our expertise in printing techniques and flexibility in production, we ensured flawless color consistency and a smooth, efficient process.
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A NEW MILESTONE
The new sunscreen mist and oil launched in early July, marking a successful expansion of Le Rub’s suncare and skincare portfolio. The aluminum bottles not only deliver on sustainability but also offer a distinctive look that reinforces the brand’s identity.