KRAKEN:
THE KRAKEN BLACK SPICED RUM ' UNKNOWN DEEP' LIMITED EDITION

This bespoke rum bottle design developed in-house pushed the boundaries of what’s possible in glass packaging. Kraken was looking for a limited edition inky tentacle bottle – the heart of its ‘Unknown Deep’ Limited Edition Campaign. The challenge was to create a complex bottle shape, ensure careful manufacturing of the glass mould and product quality using combined expertise in all fields.

Our team is proud of the result of this project – a fully customized product capable of capturing and expressing the details of the iconic tentacle symbol of the Kraken brand. This superbly crafted Limited Edition is made from embossed black glass. It is encrusted in precious gold and ancient currency, with the tentacles of the Kraken embracing the bottle around the neck. The bottle has an attractive gloss finish, embellished with the metallic ink of the label and enriched by an ad hoc closure. Our bespoke bottle design pushed boundaries of what’s possible in ‘glass’ while achieving savings of 35% on its ceramic predecessor.

Kraken Black Spiced Rum is a Caribbean black spiced rum, distributed in the United States by Proximo Spirits and named after the Kraken, a mythical giant squid-like sea monster. Known for its deadly tentacles, razor-sharp teeth and insatiable appetite, the Kraken was rumored to have attacked a ship in the Caribbean Islands carrying spiced rum. Hidden in the shadows, the Kraken greedily guards its hoard. Many have tried and failed to steal from the Kraken’s lair but have never returned to tell the tale. Kraken Rum was introduced in 2010 – the base rum is from Trinidad, distilled from naturally sweet molasses made from locally grown sugar cane.